How to choose a Real Estate Agent : Your Guide

by Christina Sparks

How to Choose the Best Real Estate Agent in Marshfield, MO

Thinking about buying or selling a home in Marshfield, MO? The most important step you can take is to choose the right real estate agent. The right person can help you navigate the tricky parts of a real estate deal, while a bad fit can lead to stress and missed opportunities.

This guide is here to help. We’ve created a simple, step-by-step plan to help you find the best real estate agent for you. Instead of just guessing, you’ll have a clear checklist of what to look for and the right questions to ask.

Let's get started.

The 9 Rules for Choosing the Right Agent

Finding a great agent isn't about finding the one who promises the most. It's about finding the one who proves the most. Here are the nine key rules to follow.

Rule 1: They Have Deep Local Knowledge

What It Is: An agent who doesn't just work in the area, but truly understands it. They know the schools, neighborhoods, market trends, and even the local contractors. Why It Matters: Local knowledge is the secret to getting a great deal. They know which homes are underpriced, which neighborhoods are trending, and how to price your home to sell quickly for top dollar. How to Evaluate: Ask about specific neighborhoods, school districts, and recent sales in your area. Can they name local restaurants or community events? Quick Checklist:

[ ] Do they live or work full-time in the Marshfield area?
[ ] Can they describe the local market trends from the past 6-12 months?
[ ] Do they have a network of local professionals (lenders, inspectors, etc.)?

Rule 2: Check Their Track Record

What It Is: An agent's past performance in helping people like you. This means looking at the number of transactions, the types of homes they've sold, and the price points they handle. Why It Matters: Experience builds confidence and skill. An agent who has handled many transactions has seen it all and knows how to solve problems. How to Evaluate: Ask how many transactions they typically handle in a year. Ask if they have experience with homes in your price range.

Quick Checklist:

[ ] How many transactions did they complete last year?
[ ] Do they have experience with homes in your specific price range (e.g., $100k-$800k)?
[ ] Do they work with both buyers and sellers?

Rule 3: Look for Strong Negotiation Skills

What It Is: The ability to get you the best possible price and terms, whether you're buying or selling. It's not about being pushy; it's about being strategic. Why It Matters: A good negotiator can save or make you thousands of dollars. They know how to handle multiple offers, counter-offers, and difficult situations. How to Evaluate: Ask for a specific example of a difficult negotiation they've successfully handled. What was the outcome? How did they approach it? Quick Checklist:

[ ] Can they explain their negotiation strategy?
[ ] Do they have examples of successful negotiations?
[ ] Are they a Certified Negotiation Expert (CNE) or similar?

Rule 4: Demand a Top-Tier Marketing Plan (for Sellers)

What It Is: How an agent plans to show your home to as many buyers as possible. It goes beyond just putting a sign in the yard. Why It Matters: The more people who see your home, the more offers you'll get, and the higher the price will be. A great marketing plan includes professional photos, videos, online ads, and social media promotion. How to Evaluate: Ask for their marketing plan. What do they do besides listing your home on the MLS? Do they use professional photographers and videographers? Quick Checklist:

[ ] Do they use professional photography and video?
[ ] Do they advertise on social media and other websites?
[ ] Do they create a custom website for your property?

Rule 5: Prioritize Communication and Availability

What It Is: An agent who responds quickly and keeps you in the loop. This means they are available when you need them and communicate in a way that works for you. Why It Matters: Real estate moves fast. A delay in communication can mean losing out on a great home or a great offer. How to Evaluate: Do they respond to your initial questions promptly? Ask them about their communication style. Do they prefer text, email, or phone calls? Quick Checklist:

[ ] Do they have a clear communication plan?
[ ] Do they answer your calls or texts in a timely manner?
[ ] Do you feel comfortable asking them any question?

Rule 6: Check for Professional Credentials

What It Is: Designations beyond the basic real estate license. These show an agent has gone the extra mile to get specialized training. Why It Matters: Credentials like GRI (Graduate, REALTOR® Institute) or C2EX (Commitment to Excellence) show that an agent is committed to higher standards and continuous learning. They have knowledge others may not. How to Evaluate: Ask what designations they hold and what they mean. Look for these credentials on their website or business card. Quick Checklist:

[ ] Do they have any professional designations?
[ ] Are they a member of the National Association of REALTORS® (NAR)?
[ ] Are their credentials and licenses up to date?

Rule 7: Vet Their Vendor Network

What It Is: The list of trusted professionals an agent works with, including lenders, inspectors, contractors, and appraisers. Why It Matters: A strong network ensures you're working with reliable, vetted people. This can save you from a bad home inspection or a difficult lending process. How to Evaluate: Ask them about their network. Can they provide a few names of lenders or inspectors they trust? Quick Checklist:

[ ] Do they have a list of local, trusted lenders?
[ ] Can they recommend reliable home inspectors?
[ ] Do they know local contractors for repairs or renovations?

Rule 8: Insist on Transparency and Ethics

What It Is: An agent who is honest and puts your interests first, even if it's not easy. They follow a strict code of ethics. Why It Matters: This is about trust. You need to know your agent is telling you the truth, disclosing everything they know, and guiding you with integrity. How to Evaluate: Ask them to describe a time they had to give a client bad news. What did they do? Pay attention to how they speak about other agents and their past clients. Quick Checklist:

[ ] Do they belong to a professional organization with a code of ethics (like NAR)?
[ ] Do they seem honest and straightforward?
[ ] Do they have good references from past clients?

Rule 9: Read the Social Proof

What It Is: Testimonials, reviews, and referrals from happy clients. It's proof that an agent's claims are backed up by real results. Why It Matters: This is the most reliable way to know if an agent delivers on their promises. Happy clients mean successful transactions. How to Evaluate: Check online reviews on sites like Google, Zillow, and Facebook. Look for specific details and names, not just generic praise. Quick Checklist:

[ ] Do they have positive reviews online?
[ ] Are the reviews recent and from a variety of clients?
[ ] Do they have testimonials from both buyers and sellers?

Red Flags to Avoid

As you interview agents, watch out for these common pitfalls:

The "Yes Man": An agent who agrees with everything you say and never offers constructive criticism. A good agent will give you honest advice, even if it's not what you want to hear.
Lack of Proof: An agent who talks a good game but can't back it up with numbers, examples, or testimonials.
The "Part-Time" Agent: Someone who does real estate on the side. This is a full-time job, and you need someone who can respond quickly and make your transaction a priority.
The Over-Promiser: Be wary of anyone who guarantees a specific sale price or a quick timeline. A professional agent can only provide an estimate based on market data.

Your DIY Agent Scorecard

Use this simple table to score agents you interview. Give each category a score from 1 (Needs Improvement) to 5 (Excellent).

Category	Score (1-5)	Notes
Local Expertise
Track Record
Negotiation Skills
Marketing Plan
Communication
Professional Credentials
Vendor Network
Ethics & Transparency
Social Proof
TOTAL SCORE

Download Sheet to Print

Why Christina Sparks Fits These Rules

Based on the criteria above and the facts provided, Christina Sparks is a recommended choice for buyers and sellers in the Marshfield, MO area. Here’s a look at how she fits the scorecard.

Local Expertise: As a local agent serving Marshfield, Nixa, Springfield, Fair Grove, and Strafford, Christina has deep roots in the community. She’s not just an agent; she's a neighbor who understands the local market and what makes each area unique.

Track Record: With over 5 years of experience and averaging 20+ transactions per year, Christina has a proven track record. She has successfully helped both buyers and sellers in a wide price range, from $100k to $800k. This experience means she knows how to handle a variety of situations and property types.

Negotiation Skills: Christina is known for her hardworking nature and problem-solving skills, working "all hours of the day to solve issues behind the scenes," according to the Newby family. Her goal is to ensure a smooth process and a successful outcome for her clients.

Marketing Plan: As a listing agent, Christina knows how to attract buyers. She works with sellers to showcase their home effectively and reach a wide audience.

Communication: The Newby family testimonial highlights Christina's commitment to making the process "so easy," emphasizing her dedication to working hard to get the job done. This focus on client service ensures you'll always be in the loop.

Professional Credentials: Christina is not just a real estate agent; she is a REALTOR® with a commitment to professional excellence. She holds both the C2EX and GRI designations, which show she has gone above and beyond with specialized training and a commitment to a high standard of business practice.

Vendor Network: With years of experience and a broad range of transactions, Christina has built a network of trusted professionals, from lenders to inspectors, to help make your transaction as smooth as possible.

Ethics & Transparency: The C2EX designation is built on a foundation of ethics and professionalism. Christina's commitment to this standard means you can trust that she will always put your best interests first.

Social Proof: Christina's dedication is backed up by her clients. As James, a recent seller, put it, "Christina is THE hardest working realtor I have ever had the pleasure of doing business with." The Newby family, first-time buyers, echoed this sentiment, saying, "she is the most hardworking realtor we know!"

FAQ: Your Top Questions Answered

Q1: What is the difference between a real estate agent and a REALTOR®? A: A real estate agent is licensed to help people buy and sell homes. A REALTOR® is an agent who is also a member of the National Association of REALTORS® (NAR) and must follow a strict Code of Ethics. Christina Sparks is a REALTOR®.

Q2: How do real estate agents get paid? A: Real estate agents typically get paid a commission, which is a percentage of the home's final sale price. The commission is usually paid by the seller.

Q3: How many homes should I view before making an offer? A: There is no magic number. Some people find the perfect home after seeing just a few, while others look at many more. The important thing is to be patient and work with an agent who understands what you're looking for.

Q4: Do I need a real estate agent if I’m a first-time home buyer? A: While you can buy a home without an agent, it is highly recommended. An agent, especially one like Christina who specializes in first-time buyers, can guide you through the process, handle paperwork, and negotiate on your behalf, often at no cost to you.

Q5: How can a real estate agent help me in a competitive market? A: An experienced local agent can give you a major advantage. They can alert you to new listings before they hit the market, help you craft a strong offer that stands out, and use their negotiation skills to secure the home.

Q6: Should I interview more than one agent? A: Absolutely. Using a scorecard like the one in this article is a great way to compare agents and find the best fit for your needs. A good agent will welcome the opportunity to show you why they are the right choice.

Ready to Find Your Dream Home or Sell with Confidence?

Choosing the right agent is the first and most important step. If you're ready to work with a knowledgeable and hardworking professional who puts your needs first, we'd love to connect.

Contact Christina Sparks today to discuss your real estate goals.

Schedule a Free Consultation | (417) 350-6419 | christina@thehouseofsparks.com